A year of LinkedIn data. One clear strategy.
A global tech recruitment firm was posting consistently but couldn't tell what was working. We analysed a full year of LinkedIn activity and turned the data into a clear content strategy.
Posting consistently.
But not strategically.
The client — a global tech recruitment firm — had an active LinkedIn presence but no clear picture of what was actually working. Posts went out regularly, some performed well, most didn't. Without understanding why, the team was producing content without direction.
The problem wasn't output. It was insight. Nobody had ever analysed the data to find the patterns — which post types drove engagement, which audiences responded to which content, and which high-profile interactions were being missed as amplification opportunities.
The brief: audit a full year of LinkedIn activity and deliver a clear, actionable content strategy based on what the data actually showed.
"Most businesses make content decisions based on instinct. We made them based on evidence. Twelve months of data told us exactly what the audience responded to — and what was being wasted."
Some posts performed significantly better than others, but without analysis nobody understood why. The team was guessing at what to prioritise rather than knowing.
Content was produced ad hoc with no strategic backbone. Without clear pillars or a posting framework, there was no way to build momentum or compound results over time.
High-profile interactions — comments and shares from influential accounts — were not being identified or leveraged for greater reach. Opportunities were appearing in the data and being ignored.
Data first.
Strategy second.
We built a structured analysis framework around the full year of post data — categorising posts from lowest to highest interactions to identify patterns not visible post-by-post but clear across the full dataset.
Quantitative methods identified which content categories drove the most engagement. Qualitative assessment then unpacked why — analysing message clarity, visual appeal, authenticity and content type for every high-performing post.
Delivered as a strategy document the team could implement immediately, with clear rationale for every recommendation.
Every post analysed across engagement rate, content type, timing, format and audience response. Patterns identified that weren't visible post-by-post but became clear across the full dataset.
Three top-performing content categories identified from the data. Each pillar defined with clear characteristics — what format, what tone, what subject matter drove the strongest engagement.
High-profile interactions identified and flagged. A specific process recommended for responding to and leveraging these interactions to extend organic reach.
All findings delivered in a clear strategy document — not a data dump, but specific recommendations with the evidence behind each one. Built to be used, not filed away.
What the data
actually showed.
Twelve months of LinkedIn post data, analysed and distilled into three findings that changed how the team approached content.
Posts featuring original graphics and infographics drove 25% more engagement than other content types — the single clearest and most consistent finding across the full year of data.
One content category consistently outperformed all others. Identifying it — and understanding why — became the foundation of the recommended content strategy.
C-suite and industry thought leader interactions identified in the data that were never acted on. Each one represented a missed opportunity to extend reach to a larger, relevant audience.
From guesswork
to a clear framework.
"The value wasn't in the data itself — it was in knowing what to do with it. A year of activity, analysed and turned into three clear content pillars and a strategy the team could follow from day one."
The client went from posting without direction to having a evidence-based content framework — clear pillars, specific format recommendations, and a process for capitalising on high-value interactions as they happen.
This kind of strategic analysis is at the heart of what POW does. Not just producing content — understanding what makes it work, and building the framework around it.
The client's identity is kept confidential at their request.
We look at what you're producing, what your audience responds to, and where the gap is between the two. Then we give you a framework to fix it — fast.
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