Over 25 years of experience.
One lean, focused agency.
POW was built to offer businesses with straightforward marketing, giving them real results without the overcomplification. Strategy first. No fluff.
Who We Are
POW Marketing is a strategy-first agency built by two senior specialists. They spent over a decade inside major global organisations and decided to build something better.
Together, they bring the flare and vital insights that orgnisations need in a time when competitors are sacrificing bespoke, human branding for the generic.
Between them they bring gold standard experience at the level your business needs. This knowledge generates marketing solutions that are right for you, saving you time and cash.
What We Believe
Strategy-first, always.
We never execute before we understand. Every engagement starts with a clear brief built around your actual goals, not a template from the last client.
Design with a job to do.
Your design shouldn't just look good. It should move people. Every visual decision is made in service of the outcome, not the aesthetic.
Clarity beats complexity.
Capturing your audience means turning complex ideas into copy that hits a chord with them. No jargon, no noise. Just the right words to generate the right outcome.
Why Brands Trust Us
01
- You work with the founders. Always
When you hire POW, you work directly with our founders. Not a team member who joined last month. Not a junior following a brief. The people with over 25 years of experience between them.
02
-We've been inside the businesses you're trying to reach.
Take building brand identity for one of Portugal's largest banks. Or running global content marketing for world-class luxury hotels. You name it, we’ve done it. We understand how your clients think because we've marketed to them directly.
03
- Strategy before everything.
We don't start with deliverables. We start with understanding. What are you actually trying to achieve? Who are you trying to reach? What's getting in the way? The brief drives everything that follows.
04
- Results you can measure.
33% lower bounce rate. 143% more product views. 56% better shop retention, one client, 28 days, verified in GA4. We track what moves the needle, not what looks good in a report.
Who’s Behind
POW Marketing?
POW was founded in April 2025 by Pedro Oliveira and Ottilie Wood, a Creative Director and a Senior Content Strategist respectively. They met while working at one of the world's leading global tech staffing firms, where they spent six years building marketing that worked at scale.
They built POW because they'd seen too many businesses invest in marketing that didn't results in better sales or boosted revenie. It wasn’t down to poor execution, only that the message was never right to begin with.
POW is based in London and York, working with businesses across the UK and internationally.