26 years of senior experience.
One lean, focused agency.
POW is built by a Creative Director with 14 years of brand and design experience, and a Senior Content Strategist with 12 years across global tech, enterprise software and luxury hospitality. Strategy first. No juniors. No fluff.
Who We Are
POW Marketing is a strategy-first agency built by two senior specialists who spent over a decade inside major global organisations — and decided to build something better.
Pedro brings 14 years of senior design and creative direction, working across financial services, global tech staffing and brand identity. Ottilie brings 12 years of senior content and marketing strategy, with experience spanning enterprise software, luxury hospitality brands across Africa and Europe, and currently working with AMV BBDO on major telecoms campaigns.
Between them: 26 years of experience at the level your business needs, without the agency overhead, the account managers, or the juniors who learn on your brief.
What We Believe
Strategy-first, always.
We never execute before we understand. Every engagement starts with a clear brief built around your actual goals, not a template from the last client.
Design with a job to do.
Pedro has spent 14 years making sure design doesn't just look good, it moves people. Every visual decision is made in service of the outcome, not the aesthetic.
Clarity beats complexity.
Ottilie has spent 12 years turning complex ideas into copy that lands. No jargon, no noise. Just the right words in the right order.
Why Brands Trust Us
01
- You work with the founders. Always
When you hire POW, Pedro and Ottilie work on your account. Not a team member who joined last month. Not a junior following a brief. The people with 26 years of experience between them.
02
- We've been inside the businesses you're trying to reach.
Pedro built brand identity for Millennium BCP — one of Portugal's largest banks. Ottilie ran EMEA marketing at CA Technologies and content for world-class luxury hotels. We understand how your clients think because we've marketed to them directly.
03
- Strategy before everything.
We don't start with deliverables. We start with understanding. What are you actually trying to achieve? Who are you trying to reach? What's getting in the way? The brief drives everything that follows.
04
- Results you can measure.
33% lower bounce rate. 143% more product views. 56% better shop retention, one client, 28 days, verified in GA4. We track what moves the needle, not what looks good in a report.
Who’s Behind
POW Marketing?
POW was founded in April 2025 by Pedro Oliveira and Ottilie Wood — a Creative Director and a Senior Content Strategist who met at K2 Partnering Solutions, one of the world's leading global tech staffing firms, where they spent six years building marketing that worked at scale.
They built POW because they'd seen too many businesses invest in marketing that didn't convert — not because the execution was poor, but because the message was never right to begin with.
POW is based in London and York, working with businesses across the UK and internationally.