Our Leadership Team
POW Marketing is powered by two senior specialists. They are experts in helping bold brands show up, stand out, and grow with strategy-first content and design.
Pedro Oliveira
Co-Founder & Creative Director
Pedro is a Creative Director and designer with 14 years of experience
turning brand strategy into visual systems that work.
He started his career at Millennium BCP, Portugal's largest private
bank, where he worked across everything from internal communications
to the brand stage at Rock in Rio Lisbon. He went on to spend six years
at K2 Partnering Solutions, leading design across global campaigns,
event collateral, digital channels and email newsletter production via
Marketing Cloud. He currently freelances as Creative Director at AMV
BBDO, one of the UK's leading agencies, working on VOXI (Vodafone).
At POW, Pedro leads all design and technical delivery, brand identity,
web design, UX, code, and the infrastructure that holds every client
project together. He works directly with clients from first brief to
final delivery. No account managers, no briefing chains.
His background spans brand identity, e-commerce design, web
development, and data visualisation which means he can take a
brief from strategic concept to finished, live product without
anything getting lost in translation.
Based in London.
Ottilie Wood
Co-Founder & Senior Content Strategist
Ottilie is a content strategist with 12 years of experience building
content systems that drive measurable results across B2B technology,
luxury hospitality, and talent acquisition.
She spent six years as Marketing Content Manager at K2 Partnering
Solutions, a global tech recruitment firm, where she led content
strategy across digital channels for multiple brands simultaneously.
She owned SEO content, email campaigns, employer branding, thought
leadership and event collateral for major Salesforce events including
Dreamforce and the Salesforce World Tour. Before K2, she led content
for luxury hospitality brands at VIP Worldwide and managed EMEA
employer brand strategy at CA Technologies.
At POW, Ottilie leads content strategy, messaging and editorial
direction for every client engagement. She works directly with clients
to understand their audience, sharpen their message and build the
content infrastructure that makes their marketing compound over time.
She is proficient in Salesforce Analytics, Marketing Cloud, LinkedIn
Analytics, Google Analytics and SEO — which means her content
recommendations are always grounded in what the data actually shows.
Based in York.