WORK
ANALYSIS
INTERACTION
A SHOW OF NUMBERS
SERVICES
Content strategy
LinkedIn Analytics
Data analysis
Campaign design
A year of LinkedIn data.
One clear strategy.
Working in-house at a global tech recruitment firm, we analysed a full year of the company's LinkedIn activity on our own initiative and turned the data into a clear, evidence-based content strategy.
12 — MONTHS OF DATA ANALYSED (full year of LinkedIn post performance)
3 — CONTENT PILLARS IDENTIFIED (top-performing categories by engagement)
1 — CLEAR STRATEGY DELIVERED (actionable recommendations, ready to implement)
Posting consistently. But not strategically.
The company had an active LinkedIn presence but no clear picture of what was actually working. Posts went out regularly; some performed well, most didn't. Without understanding why, the team was producing content without direction.
The problem wasn't output. It was insight. Nobody had ever analysed the data to find the patterns, which post types drove engagement, which audiences responded to which content, and which high-profile interactions were being missed as amplification opportunities.
The brief: audit a full year of LinkedIn activity and deliver a clear, actionable content strategy based on what the data actually showed.
THE CHALLENGE
Data first. Strategy second.
We built a structured analysis framework around the full year of post data categorising posts from lowest to highest interactions to identify patterns not visible post-by-post but clear across the full dataset.
Quantitative methods identified which content categories drove the most engagement. Qualitative assessment then unpacked why analysing message clarity, visual appeal, authenticity and content type for every high-performing post.
THE APPROACH
01 — Inconsistent engagement with no explanation
Some posts performed significantly better than others, but without analysis nobody understood why. The team was guessing at what to prioritise rather than knowing.
02 — No content framework
Content was produced ad hoc with no strategic backbone. Without clear pillars or a posting framework, there was no way to build momentum or compound results over time.
03 — Missed amplification opportunities
High-profile interactions comments and shares from influential accounts were not being identified or leveraged for greater reach. Opportunities were appearing in the data and being ignored.
CONTENT PILLAR IDENTIFICATION
Three top-performing content categories identified from the data. Each pillar defined with clear characteristics what format, what tone, what subject matter drove the strongest engagement.
FULL YEAR DATA AUDIT
Every post analysed across engagement rate, content type, timing, format and audience response. Patterns identified that weren't visible post-by-post but became clear across the full dataset.
INFLUENCER AMPLIFICATION MAPPING
High-profile interactions identified and flagged. A specific process recommended for responding to and leveraging these interactions to extend organic reach.
ACTIONABLE STRATEGY DOCUMENTA
All findings delivered in a clear strategy document not a data dump, but specific recommendations with the evidence behind each one. Built to be used, not filed away.
WHAT THE DATA SHOWED
What the data actually showed.
Twelve months of LinkedIn post data, analysed and distilled into three findings that changed how the team approached content.
25% More engagement.
Posts featuring original graphics and infographics drove 25% more engagement than other content types the single clearest and most consistent finding across the full year of data.
12 Missed amplification moments
C-suite and industry thought-leader interactions identified in the data that were never acted on. Each one represented a missed opportunity to extend reach to a larger, relevant audience.
1 Consistent top-performer.
One content category consistently outperformed all others. Identifying it and understanding why. Then became the foundation of the recommended content strategy.
Analysis conducted independently in-house. Data screenshots show analytical outputs only no company name, branding or individual identities are visible
THE OUTCOME
Nobody asked for this analysis. The data was sitting there unread so we read it.
The analysis was delivered as a complete, evidence-based framework clear pillars, specific format recommendations, and a process for capitalising on high-value interactions as they happen. A year of guesswork, converted into a strategy anyone could follow from day one.
The company is not named; all data shown is anonymised.
FROM GUESSWORK
TO A CLEAR FRAMEWORK
"Most businesses make content decisions based on instinct. We made them based on evidence. Twelve months of data told us exactly what the audience responded to, and what was being wasted."
The client went from posting without direction to an evidence-based content framework clear pillars, specific format recommendations, and a process for capitalising on high-value interactions as they happen.
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