LEFT ALIVE
FOR THE ROMANTICS
VISUAL POETRY
SERVICES
Web design
User experience
Conversion optimisation
Platform
Squarespace
The art was selling itself.
The website wasn't.
A highly engaged Instagram audience was arriving and leaving without buying anything from the artist’s online shop.
The marketing wasn't broken. The conversion path was. Instagram was doing its job perfectly, delivering highly engaged visitors. The site was losing them the moment they arrived.
A loyal audience. A broken journey.
When POW started working with them in September 2025, For The Romantics Left Alive had something most brands would envy - a passionate audience arriving from Instagram at a 97.8% engagement rate. People were interested. They were clicking through to the website. They were landing on the site.
Then they were leaving.
THE CHALLENGE
This wasn't just a redesign, it was a complete digital build. The visual direction came first: neutral colours, clear typography, no unnecessary noise. A window-shop feel where the products could speak for themselves.
Then the technical stack was built around it. E-commerce, payments, stock management, customer records, analytics and geolocation, all integrated into a single platform the client could manage independently. Launched on Squarespace with Stripe, Google Workspace and GA4, everything connected from day one.
THE APPROACH
01 — The homepage wasn't earning attention
Visitors arrived from a rich, curated Instagram world and landed on a page that didn't match that energy. Nothing pulled them in fast enough.
02 — The purchase journey had invisible friction
We identified seven checkout abandonments in a single tracked period. Users reached the final purchasing stage and stopped. On a £240+ product, each one is a meaningful lost sale.
03 — Mobile was an afterthought
With organic social as the primary traffic driver, most visitors arrived on phones. The site was built desktop-first, meaning it was entirely the wrong way round.
Homepage rebuilt as a narrative journey
We restructured the homepage to pull visitors directly into the art’s world, then into the collection designed for people who arrived and engaged.
Mobile-first throughout
Every interaction was redesigned to match the way the client's audience actually arrived - via their phones. Not an adaptation of the desktop experience; a rebuild.
Product page restructure
Stronger visual storytelling on every product page, with clearer paths to the shop. This created a shorter distance between visitors thinking, "I like this,” to, "I want this."
Checkout friction documented and briefed
The seven abandonments were mapped to a specific cause, which we found to be shipping variability at the final stage. We offered a clear recommendation to address the problem directly.
BEFORE & AFTER
The October 2025 redesign. Same brand, same work, but a rebuilt journey.
BEFORE
AFTER
MOBILE
RESULTS
What changed after launch?
Measured across GA4 and Squarespace Analytics, comparing the periods before September 2025 and after the October 2025 redesign
33%
Bounce rate reduction.
Homepage engagement rate improved sharply in the 28 days, post-redesign.
70%
Shop retention.
7 in 10 visitors who reached the shop explored further into the product pages rather than immediately dropping off.
58%
More weekly visitors.
Average weekly visitors grew from 73 pre-engagement to 116 post-redesign. Organic growth only, with no paid traffic.
97%
Instagram engagement.
The audience arriving from Instagram was almost universally engaged. The audience was never the problem.
All metrics from GA4 and Squarespace Analytics. Bounce rate figures from GA4 pages/landing report comparing 28-day windows before and after the October 2025 redesign. Visitor figures from weekly averages, September to October 2025 vs November 2025 to January 2026. Shop retention and Instagram engagement figures from GA4 session data. These are real analytics results from a before/after the site change, not a controlled experiment.
WHAT WE FIXED
AND ITS SIGNIFICANCE
"The redesign fixed what it was built to fix. But the data also told us something the website alone couldn't solve."
With high-end products, first-time buyers need more than a good website. They need trust. That's a content and brand strategy challenge, not a user experience problem. We gave the client a clean conversion path, artist storytelling, purchase reassurance, and the trust signals that turn a first visit into a first sale. That was far beyond the scope of this project, but it offered vital foundations for business growth.
Most agencies would have stopped at the traffic numbers and called it a win. We gave the client the full picture.
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